What kind of bold statement can you make with your campaign this year by acting outside of expectations? Can you create a long-running campaign that starts before April 22nd or ends after? Michelob Ultra – #GoldFaithful viral Twitter Campaign “Something useful to do with all the broken tortilla chips at the bottom of every bag.” #EarthEveryDay They shared daily food-related tips and facts with the hashtag #EarthEveryDay to spread sustainable facts and awareness across their social accounts. Just is a plant-based egg maker, and they started their Earth Day campaign on April 23rd to make a point - that Earth Day shouldn’t just be on April 22nd, Earth Day should be every day. The campaign made quite a splash, getting considerable attention and coverage. It was perfectly on-brand, and the timing worked well during a year when people were stressed out and stuck at home. It’s a very simple campaign that relies on the beauty of nature and a cute concept. A high-resolution GoPro and a few plane tickets were basically all that was needed to capture the footage (it’s not really a live stream, it’s ~ 10-minute clips on a loop). If we peek behind the curtain, we see the resourceful genius of this content campaign. I found myself going back to this site several times throughout the week when I needed to decompress. Yeti+ is more than just a humorous play on words and a fun nod at streaming sites like Disney+ this content has legitimate relaxation value. The sights and sounds of the streams are surprisingly soothing. On their site, you can view “live streams” of actual streams from around the world, including such scenic spots as Jackson Hole, Wyoming, Big Island, Hawaii, and Vancouver, Canada. These campaigns are sure to get your creative juices flowing: Yeti – Yeti+ Streaming Serviceįor Earth Day 2020, Yeti launched a streaming service of actual streams. Here’s a round-up of some of the most noteworthy, creative, and inspiring Earth Day marketing campaigns from major brands and some insight into what makes them effective. How can your company raise awareness and contribute to this important cause on April 22nd? How can your marketing chops make a difference this year? How many people can you reach, inspire, motivate, or mobilize? Top Earth Day Content Marketing and Social Media Campaigns Today, over 190 countries and over 1 billion people are mobilized worldwide for transformative action. While many environmental concerns need to be addressed, the primary focus is currently on climate change. At that time, recycling was the focus.Ģ020 marked the 50th anniversary of Earth Day. In 1990 Earth Day became a global event with over 140 countries and 200+ million people participating. This set in motion a series of important events eventually leading to the creation of the EPA, the passage of the Clean Water Act, and a lot of other very important environmental legislation. at the time (it currently ranks third behind Deepwater Horizon and Exxon Valdez). A Brief History of Earth DayĮarth Day is a national event founded in 1970 by Senator Gaylord Nelson in response to the 1969 Santa Barbara Oil Spill, the largest oil spill in the U.S. And, of course, it gives your company an opportunity to make a positive impact on an enormous global issue. Earth Day is a golden opportunity to make that connection without being controversial or cloying. Publicly demonstrating concern for the environment and climate change is an authentic way to show shared values with Gen Y and Gen Z, who tend to have more concern for global warming than older generations:īrands targeting younger generations are continually looking for new ways to strengthen those relationships. The takeaway is that consumers don’t want your silence, and using your brand’s voice to take a stand moves the needle. “When consumers find that a brand’s social media demonstrates shared values, 58% will buy from that brand.” Their “ Brand Activism in 2020: Social Media Insights” research found that: Two-thirds of consumers (66%) say it’s important for brands to take public stands on social and political issues, and more than half (58%) are open to this happening on social media – the top channel for consumer receptivity.” “ People want brands to take stands on important issues, and social media is the place for it. With Earth Day 2021 just around the corner on April 22nd, now is the time to start planning your company’s campaign.ĭon’t sit this one out.
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